Potentia Workforce connects companies with highly skilled talent, focusing on individuals with disabilities. They promote inclusive hiring and offer talent acquisition, workforce development, and consulting services, helping businesses build diverse and productive teams.

Challenge

Their CEO, Jeff, connected with the Funnel Fuel to explore how we could support his growth efforts and leverage some of Potentia’s past success to drive new sales and develop a strategic, sustainable outreach plan.

Solution

Funnel Fuel launched with Potentia at the end of Q3 of 2023. Our team developed a multi-pronged approach leveraging Potentia’s three main offerings and segmenting those with specific targeting and positioning.

Results

Within the first week of launching Funnel Fuel delivered four qualified meetings to Potentia with companies with over 600 employees. Jeff came back to the Funnel Fuel team pleased but wanted to have conversations with even larger companies as that is where their product suite fits best. After refining campaigns and targeting, Funnel Fuel delivered consistent results to Potentia making introductions with companies like: Deloitte, KPMG, EBay, Eli Lilly, CBRE and more.

The Funnel Fuel team continues to deliver a steady stream of meetings and the relationship with Jeff and the team at Potentia has been outstanding. We look forward to our continued work with them.