Blue Coding is a Latin American software development company that has established itself as a leader in nearshore recruiting and custom software solutions.

Founded in 2014, the company has a proven track record of success serving a variety of industries, including fin-tech, real estate, eCommerce, and GIS.

Challenge

As part of their three-year growth plan, Blue Coding has dedicated significant efforts to improving their marketing channels, including SEO, social media, PR, and email marketing.

In an effort to further drive its email lead generation strategy, Blue Coding decided to bring in outside experts and partnered with Funnel Fuel in mid-October 2022.

Solution

The Funnel Fuel team developed a comprehensive campaign that highlighted Blue Coding's ability to source top talent in Latin America at a lower cost compared to North American developers, as well as the company's results-driven approach to helping clients build scalable solutions.

Results

The campaign was launched in early November and has been performing from day 1, with a 75% open rate and a 5% reply rate.

In the first three days alone, the campaign generated a number of meetings and resulted in 2 conversions that added $50,000 in monthly recurring revenue.

The Blue Coding team has been thrilled with the success of the campaign thus far, and efforts are ongoing to secure additional meetings with potential clients. To date the Funnel Fuel team has driven $950K in additional ARR for Blue Coding.