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Case Study

Maximizing Business Growth: How Funnel Fuel Helped Bottom Line Concepts Expand Their Outreach Capabilities and Drive $9.2M in Recovered Tax Credits

Bottom Line Concepts is a cost reduction consulting firm that helps businesses reduce expenses and maximize profits. 


Established in 2016, the company has been growing steadily by providing cost-saving solutions to various industries, including healthcare, manufacturing, and hospitality. 




Bottom Line’s CEO Josh Fox saw a major opportunity to help support his clients benefit from Employee Retention Credit program, and pivoted his business to focus on helping clients maximize their credit refunds.


Bottom Line wanted to maximize their outreach capabilities and give their sales team more shots at bat. Looking to partner with outbound systems experts, they partnered with the Funnel Fuel team to help accelerate their business growth in late 2022.




The Funnel Fuel team developed a comprehensive campaign that highlighted Bottom Line’s track record of success with working with blue chip companies, and installed the necessary technical infrastructure to be able to send a massive volume of cold outbound. 


When momentum is building, this is when you step on the gas. 




Efforts were launched in late Q4 2022, and made an immediate impact. The outbound infrastructure Funnel Fuel installed allowed for thousands of prospects to be contacted every month with highly personalized, relevant messages. 


And they wanted to talk to Bottom Line.


The relationship between Funnel Fuel and Bottom Line has been a great success. To date the Funnel Fuel engine has led to $9,200,000 in recovered tax credits for Bottom Line’s clients.


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